Corporate-Level Strategies Essay Example | Topics and Well Written Essays - 250 words

Corporate-Level Strategies - Essay ExampleMost of the firms activities concentrate on its major brand, the Mexican Grill, which generates approximately 95% of Chipotles revenue. The firm couples the dodge with the slogan food with integrity to imply its commitment to offer customers a unique experience at its restaurants while considering the local community, animals and the environment. By so doing, the conjunction creates a good reputation thus maintaining its customers.The company engages in effective financial management to ensure that the company can fund its operations without development debt financing. The company maintains a debt ratio of 23% that implies that the value of assets is higher than liabilities. The situation means that the firm can easily offset its debts without debt financing that would otherwise outgrowth costs (Paiz et al., 2011).Chipotle hires highly qualified and talented staff with a broad array of professional skills to execute the companys objectives . A motivated humankind resource forms strong competitive advantage for the company. One of the strategies to motivate employees include the people first culture that extends to granting leave to employees during public holidays when competitors ar open.From the analysis, it is evident that Chipotle unified strategies work and enable it to survive the fierce competition from well-established companies such as Yum Brands and McDonalds. Strategies such as differentiation, financial management and good human resource strategies are responsible for its